I had a coaching call today with a couple of the Boyes Club members. We were almost at the end of our call when one of them shared something that stopped me in my tracks. She said she wasn’t sure if she was the right person to take her business all the way.

She believes in her product. She believes in the concept. But when it comes to herself, she wasn’t so sure.

She talked about how she isn’t good with numbers, doesn’t understand analytics, and avoids whole areas of her business because she doesn’t feel capable. She admitted that sometimes she wishes she had a business partner who could handle the things she struggles with. And I felt every word of it - because I’ve been there too.

Listen, I’ve been doing marketing for other businesses for a really long time. I’ve been sitting side of stage watching other women run their businesses while I support and cheer them on, but this year, all that has changed.

Now I’m in it. I am the business. And honestly? It's wild.

For the first time, I’m starting to understand what it actually means to be a small business owner, to be self-employed, to try and build something; to wake up every day and steer the ship (while also believing you’ve got enough wind in your sails to make the journey).

Anyone else’s stress levels peaking right now?

If you’re a self-employed mum like me, you probably feel pulled in different directions during the school holidays. The kids need you, but your business needs you too - and you end up feeling like you’re not nailing either of your jobs all that well.

We’re a week in, and I think I need this as much as anyone else does: what are the most important things I can do to keep my business going when I’m completely overwhelmed by my other responsibilities?

If you’ve ever worked with a therapist, you might’ve dabbled in the strange art of talking to another version of yourself.

I still remember my first time. I was 23, teary-eyed in a tiny office on the edge of San Francisco’s Tenderloin, comforting a younger me about school bullies. It felt weird. Awkward. So I shelved the idea for years. Maybe I just wasn’t ready yet.

But now? I do it all the time. Monthly, even. And this week, I took it up a notch - and invited the whole crew.

I want to share this exercise with you because it gave me a huge hit of self-belief, compassion, and clarity. Maybe it’ll do the same for you.

Last month I celebrated two years of being self-employed and about two months of setting financial goals.

Yep, I have been operating in business for two whole years without any real direction or hard financial targets.

If that sounds outlandish to you, then I think you’re probably doing better than me in a lot of ways - but if it sounds familiar, welcome, sis.